SAN PELLEGRINO

by PARALLEL

Hornet directing duo Parallel collaborated with Parisian partners Eddy for Ogilvy New York on this charming San Pellegrino spot, showing how any meal is an occasion to celebrate being together.

Parallel — comprised of illustator Quentin Baillieux and live action director Raphaëlle Tinland — used a rich color palette and geometric patterns in combination with atmospheric lighting and ambient settings to highlight each moment throughout the CG pop-up storybook.

Gentle transitions lead the viewer from one whimsical scene to the next as inviting 3D characters — crafted in Parallel’s clean, structural style — bring each environment to life through simple yet deliberate animation.