Andy Baker collaborates with illustrator Polly Nor on the music video for Chelou’s single ‘Halfway to Nowhere’. The video sees a woman trying to escape how she is perceived by others only to discover the ability to look within herself, a narrative conceived by Andy in response to Polly’s illustrative work, which often examines how modern technology and the fears and pressures of being a woman intersect.
Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s “Fantasia” to Sunday morning regulars “Tom & Jerry,” he was hooked. Having studied Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.
Shortly after graduating, Andy - along with some friends - formed multi-disciplinary studio This Is It Collective and started taking on commercial work. Their first collaborative project “Viceworld,” an energetic title sequence for VICE UK, landed This Is It Collective on the map for up-and-coming animators and gave Andy the support he needed to develop his craft.
Since then, Andy has collaborated with multiple artists and illustrators for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas & Asics. His character driven work and 2D cel techniques, combined with his use of bold color, liquid transitions and old school animation style make Andy’s range of work completely contemporary while remaining undeniably classic.