PARKLIFE 2018

by ANDY BAKER

For the third year in a row, Andy Baker along with Studio Moross have collaborated to direct the launch film of the infamous Parklife music festival. While last year's film brought us back in time to the 1980s, Parklife 2018 is inspired by cinema and film, both nostalgic and relevant. We jump into the film and we follow the same ‘Parklife guy’ which is a nice continuation, except this year he’s refreshingly being saved by our new female lead character.

ANDY BAKER

ANDY BAKER

Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s Fantasia to Sunday morning regulars Tom & Jerry, he was hooked. Having studied Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.

Shortly after graduating, Andy - along with some friends - formed multi-disciplinary studio This Is It Collective and started taking on commercial work. Their first collaborative project Viceworld, an energetic title sequence for VICE UK, landed This Is It Collective on the map for up-and-coming animators and gave Andy the support he needed to develop his craft.

Since then, Andy has collaborated with multiple artists and illustrators for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas & Asics. His character driven work and 2D cel techniques, combined with his use of bold color, liquid transitions and old school animation style make Andy’s range of work completely contemporary while remaining undeniably classic.