MAD IN SPAIN

by CLIM

Tasked with creating the title sequence for MAD in Spain’s 2014 international design and creativity event,  Clim decided to go for concept above all else. They used connection as common thread for presenting the speakers and the activities of the festival. Starting from the simplest graphic expression (the dot) they went through 90 connected concepts ending up with the representation of Madness as a link to MAD festival’s name.

WATCH:
CONNECTION
CLIM

Director and designer Clim specializes in eye-catching, stylish motion graphics and is known best for his effortless and fluid animation style. The Barcelona native touts over seven years of in depth industry experience; his bold and energetic work including diverse films for clients such as Target, UK retailer Pull & Bear, The Cystic Fibrosis Trust and records management mogul Iron Mountain.

Clim's unique approach not only yields deceptively simple work, but showcases his ability to interpret any kind of script with humor and flair.

Recognition:
2017 Platinum Muse Creative Award
2017 Gold Muse Creative Award
2015 CSS Design Awards
2014 Young Guns
2014 YCN Professional Award