HONDA (DIR CUT)

by LERNERT & SANDER

Honda and RPA collaborate with Lernert & Sander for their Summer Clearance campaign. RPA, known for always pushing the envelope, approached us because of the element of surprise and intrigue that always surrounds Lernert & Sander's work. The foundation of the work starts with the question "What if this was an installation?" Add to that concept their fashion sensibilities and art direction and its always exciting to see what conceptually evolves from their minds. And in this case, the idea was how can we play with the circular keeping in mind that every shot is meant to be an installation?