Leo Burnett and Amazon approached Hornet and director Peter Sluszka to lend his creativity to their vision for Prime Day. July 12th marks Amazon’s 2nd Annual Prime Day, a global, mid-year shopping holiday for its Prime customers to receive online deals. The truly integrated campaign combines broadcast and print advertising along with digital, social media and a site takeover.
Drawing inspiration from the delivery method of Amazon, Peter and his team of artists handcrafted a city made of Amazon’s well-known cardboard boxes. Utilizing in-camera, stop-motion techniques, the spot explores a whimsical yet contemporary metropolis with cardboard as its brick and mortar. The paper craft visuals extend to the cars, landmarks and even the people, all connected by the Amazon pins showing the range of the brand’s services and deals. The end result is a perfect blend of story-telling and artistry, proving that sometimes it's okay to think inside the box.
Peter Sluszka, winner of various awards and accolades, may be the most calm and patient director in the business. With strong roots in stop motion, it’s easy to understand why. It also helps that he's gleaned a thing or two from his time working alongside the legendary Michel Gondry.
Peter is a skilled mixed-media director, but above all, he is a clever designer and a fabrication whiz. It's not uncommon to find him fully immersed in a project and getting his hands dirty with set design, fabrication, or even animation.
Having directed original content animation, commercial productions, music videos, television series and feature films, Peter's portfolio is brimming with live action, CG and stop-motion feats. He’s manipulated everything from traditional foam latex puppets to meat, origami, snow, yarn and (literally) tons of clay.