SPECIAL K

by PETER SLUSZKA

Peter Sluszka via Leo Burnett London celebrates Special K's first recipe change in over 30 years. Laced together with impeccable design and sensitivity, Peter uses the meticulous art of origami (a favorite of objects to animate) in this stop-motion piece. Butterflies, birds and the famous Special K red dress girl (recreated in paper) take form through intricate folds, creases and pleats to symbolize Special K's transformation.

Nearly every little fold of origami and papercraft was brought to life in-camera at Hornet's shooting stage in Brooklyn. To get a sense of all the subtle details that went into this spot, be sure to watch the making of video.

PETER SLUSZKA

PETER SLUSZKA

Peter Sluszka, winner of various awards and accolades, may be the most calm and patient director in the business. With strong roots in stop motion, it’s easy to understand why. It also helps that he's gleaned a thing or two from his time working alongside the legendary Michel Gondry.

Peter is a skilled mixed-media director, but above all, he is a clever designer and a fabrication whiz. It's not uncommon to find him fully immersed in a project and getting his hands dirty with set design, fabrication, or even animation.

Having directed original content  animation, commercial productions, music videos, television series and feature films, Peter's portfolio is brimming with live action, CG and stop-motion feats. He’s manipulated everything from traditional foam latex puppets to meat, origami, snow, yarn and (literally) tons of clay.