Built into a sleek and simple environment, PetPunk brings to life the world of Monopoly in this new campaign for McDonald's through Leo Burnett UK. The campaign, consisting of 3 spots, is a modern journey through a nostalgic wonderland. Building upon the iconography of our ever beloved Monopoly board, PetPunk developed CG characters and a glittering and vibrant CG environment for them to live and play. While staying true to the classic Monopoly look, PetPunk has updated Monopoly and imparting a clean, crisp and energetic quality. PetPunk has ushered Monopoly into our dynamic modern world.
CREDITS
Director: PetPunk
Agency: Leo Burnett UK
Executive Producer: Michael Feder
Producer: Greg Bedard
Lead Technical Director: Morgan James
Layout Artist: Frank Suarez
Modeler: Morgan James, Erwin Riau
Animators: Nicholas Johnnides, Ken Music, Peter Karnik
Editor: Anita Chao, RJ Glass
ADDITIONAL CREDITS
LEO BURNETT UK
Executive Creative Director: Jonathan Burley
Creative Director: Jim Bolton
Copywriter: Richard Ince
Art Director: Ed Tillbrook
Producer: Claire Taylor
Music: Aardvark Sound (Ross Gregory)