IMAGINARY FRIEND SOCIETY

by URI LOTAN

Hornet and Uri Lotan, along with our friends at eddy, were tapped by RPA to participate in their film series for the Pediatric Brain Tumor Foundation. Cancer is scary and overwhelming in itself, but to be diagnosed as a child can be even more terrifying, as well as incredibly confusing. By creating a group of characters called the Imaginary Friend Society, RPA embraced the task and conceived these films to help teach kids about the process of cancer treatment in a compassionate and yet realistic manner.

There is an emotional clarity to Uri’s work and a true intentional craft to his characters' actions. The piece chosen for Uri was Feeling Sad. And what is sadness? It is such a broad topic, yet RPA and Uri did a fantastic job writing the script and developing the direction. We were drawn to this film as it had a depth and an intelligence to its approach to sadness. These are kids that we are speaking to, and yet we do not want to speak down to them, thus the tone of the film had to feel real and honest.

For Hornet, this work was deeply personal. As with most people nowadays, many of our team have been touched by cancer, so there was not a hesitation to dive right in and be a part of it. And being a pro bono film, it was a true investment of our time, Uri's time and the entire studio's time. It was an honorable task to create a film that can help these children navigate the immensity of emotions, and still present it in a tone that is approachable and graspable.

WATCH:
FEELING SAD
URI LOTAN

URI LOTAN

Uri’s work possesses a depth that stems from his experience working with Pixar, Disney and Sony Picture Imageworks and the naïveté that comes with exploring new formats and mediums. “I like a challenge,” he says, “Most of my recent work has been in feature-length films, but I like the experimentation that comes with directing something more personal, or even something more explicitly commercial. It pushes me out of my comfort zone.” This experimentation has allowed Uri to construct smart, detail-driven narratives, such as the critically-acclaimed music video Ma’agalim, which cleverly distill the story’s essence in a few seconds or minutes.