MCDONALD'S

by YVES GELEYN

The 60-second spot – created alongside Leo Burnett London – follows a group of miniature men and women on a journey through the idyllic British countryside as they improve the Happy Meal’s contents. “We played with scale and proportion,” says Yves. “I liked the idea of these little characters working to make the box, which remains true to size, better.”

It took Yves and his team of fifty people 12 weeks to bring the spot to life, building six sets, as well as 3D-printing and hand-painting hundreds of characters. “It’s filmed almost entirely using stop motion, which I love,” says Yves. “A lot of miniature work is now done with CGI. Stop motion possesses an authenticity, a human touch, that adds so much to a story. It allows you to create something whimsical that is grounded in something authentic.”

 

YVES GELEYN

YVES GELEYN

Hornet director Yves Geleyn loves mixing various creative styles, but claims that technique only functions to serve the story. Luckily for Hornet, Yves has a giant toolbox of techniques.

Yves was brought into the world via the love of a German lady and a Frenchman in Reading, England (of all forgotten places), but he always ached for the adventures of a big city. It wasn’t long before Yves packed his bags and left for Paris, where he officially got his start studying graphic design, motion graphics and character development.

Since then, Yves has gone on to direct numerous short films, commercial campaigns and short form content, earning him multiple industry awards and major international recognition. In 2014 he curated multi national art exhibition Motion Factory, les ficelles du monde animé, a showcase of tactile animation technology and traditional craft method for the famed digital arts and modern music center La Gaîté Lyrique in Paris. His work Monster in the Closet — a PSA he directed for States United To Prevent Gun Violence with Grey NYC — sent a good message about safe gun storage with a powerful story. And Yves’ holiday spot for UK retailer John Lewis, The Bear and The Hare, took the festival circuit by storm when it debuted during Christmas 2014, and is still receiving applause from all sides of the industry to this day.

With a repertoire that runs the gamut, Yves makes evocative pieces that focus on the art of storytelling.