ARLA - XANTHAN

by YVES GELEYN

Hornet director Yves Geleyn collaborated with Carmichael Lynch to produce Arla Food's first-ever, fully integrated US campaign. This was a unique experience as it not only asked Hornet to direct the films but also act as key players in front of the camera for the launch. The campaign asked kids if they knew what rBST or Xanthan were (key ingredients often found in competitors dairy products.) Unprompted and unscripted the kids described these chemicals as terrible monsters descending on the earth. Through the use of storytelling and the kids' own drawing and descriptions, our directors helped bring these characters and fantastical stories to life.

To see the rBST films by Dan & Jason click here.

YVES GELEYN

YVES GELEYN

Hornet director Yves Geleyn loves mixing various creative styles, but claims that technique only functions to serve the story. Luckily for Hornet, Yves has a giant toolbox of techniques.

Yves was brought into the world via the love of a German lady and a Frenchman in Reading, England (of all forgotten places), but he always ached for the adventures of a big city. It wasn’t long before Yves packed his bags and left for Paris, where he officially got his start studying graphic design, motion graphics and character development.

Since then, Yves has gone on to direct numerous short films, commercial campaigns and short form content, earning him multiple industry awards and major international recognition. In 2014 he curated multi national art exhibition Motion Factory, les ficelles du monde animé, a showcase of tactile animation technology and traditional craft method for the famed digital arts and modern music center La Gaîté Lyrique in Paris. His work Monster in the Closet — a PSA he directed for States United To Prevent Gun Violence with Grey NYC — sent a good message about safe gun storage with a powerful story. And Yves’ holiday spot for UK retailer John Lewis, The Bear and The Hare, took the festival circuit by storm when it debuted during Christmas 2014, and is still receiving applause from all sides of the industry to this day.

With a repertoire that runs the gamut, Yves makes evocative pieces that focus on the art of storytelling.