FROOTI

by YVES GELEYN

Hornet director Yves Geleyn has teamed up with Jessica Walsh of Sagmeister & Walsh to create the newest campaign "Love Story" from India based Frooti. It was an exciting challenge to start with the already established identity of the brand and still push the creative towards something fresh and new for the Frooti audience. This is Hornet's second campaign with Frooti and global superstar Alia Bhatt so there was already a core understanding of the visual language. Still, it was key for Geleyn to infuse a simple sweetness that bordered on absurdity in the look and story while finding a clever way to incorporate Alia, their gorgeous brand ambassador. What better way to do this? A charming love story.

YVES GELEYN

YVES GELEYN

Hornet director Yves Geleyn loves mixing various creative styles, but claims that technique only functions to serve the story. Luckily for Hornet, Yves has a giant toolbox of techniques.

Yves was brought into the world via the love of a German lady and a Frenchman in Reading, England (of all forgotten places), but he always ached for the adventures of a big city. It wasn’t long before Yves packed his bags and left for Paris, where he officially got his start studying graphic design, motion graphics and character development.

Since then, Yves has gone on to direct numerous short films, commercial campaigns and short form content, earning him multiple industry awards and major international recognition. In 2014 he curated multi national art exhibition Motion Factory, les ficelles du monde animé, a showcase of tactile animation technology and traditional craft method for the famed digital arts and modern music center La Gaîté Lyrique in Paris. His work Monster in the Closet — a PSA he directed for States United To Prevent Gun Violence with Grey NYC — sent a good message about safe gun storage with a powerful story. And Yves’ holiday spot for UK retailer John Lewis, The Bear and The Hare, took the festival circuit by storm when it debuted during Christmas 2014, and is still receiving applause from all sides of the industry to this day.

With a repertoire that runs the gamut, Yves makes evocative pieces that focus on the art of storytelling.