JOHN LEWIS

by YVES GELEYN

There once was an animal who had never seen Christmas. As autumn winds turn to winter snow, the bear begins his annual retreat into hibernation to sleep his way through the best part of the year. The festive spirit is strong though, and his friend the hare is determined to give him a gift he has never received before — Christmas.

This is a classic Christmas tale in the John Lewis tradition, but the scale of the project and the innovative combination of animated techniques involved in creating it are unprecedented. The marriage of traditional hand-drawn 2D animation with stop-frame model animation creates a tangible world full of texture and detail that conveys the honesty behind the John Lewis Christmas message.

 

 

YVES GELEYN

YVES GELEYN

Hornet director Yves Geleyn loves mixing various creative styles, but claims that technique only functions to serve the story. Luckily for Hornet, Yves has a giant toolbox of techniques.

Yves was brought into the world via the love of a German lady and a Frenchman in Reading, England (of all forgotten places), but he always ached for the adventures of a big city. It wasn’t long before Yves packed his bags and left for Paris, where he officially got his start studying graphic design, motion graphics and character development.

Since then, Yves has gone on to direct numerous short films, commercial campaigns and short form content, earning him multiple industry awards and major international recognition. In 2014 he curated multi national art exhibition Motion Factory, les ficelles du monde animé, a showcase of tactile animation technology and traditional craft method for the famed digital arts and modern music center La Gaîté Lyrique in Paris. His work Monster in the Closet — a PSA he directed for States United To Prevent Gun Violence with Grey NYC — sent a good message about safe gun storage with a powerful story. And Yves’ holiday spot for UK retailer John Lewis, The Bear and The Hare, took the festival circuit by storm when it debuted during Christmas 2014, and is still receiving applause from all sides of the industry to this day.

With a repertoire that runs the gamut, Yves makes evocative pieces that focus on the art of storytelling.