NSPCC

by YVES GELEYN

Hornet Directors Yves Geleyn and Dan & Jason paired up to help launch this campaign for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain's leading children's charity fighting to end child abuse. The cautionary spots tell two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them.

Since its release, the campaign has taken home multiple awards and accolades from top industry shows such as the Campaign BIG Awards, the Kinsale Sharks, the New Yrork Art Directors Club, APA, Creative Review, Campaign Magazine and The One Show to only name a few. Most notably, the "Share Aware" campaign also took the Jury Prize in the Commissioned Film category at the 2015 Annecy Awards.

The NSPCC acts on behalf of all children through inspirational, approachable, genuine and bold messages with the aim of preventing abuse, support parents and offering resources. Every childhood is worth fighting for.

YVES GELEYN

YVES GELEYN

Hornet director Yves Geleyn loves mixing various creative styles, but claims that technique only functions to serve the story. Luckily for Hornet, Yves has a giant toolbox of techniques.

Yves was brought into the world via the love of a German lady and a Frenchman in Reading, England (of all forgotten places), but he always ached for the adventures of a big city. It wasn’t long before Yves packed his bags and left for Paris, where he officially got his start studying graphic design, motion graphics and character development.

Since then, Yves has gone on to direct numerous short films, commercial campaigns and short form content, earning him multiple industry awards and major international recognition. In 2014 he curated multi national art exhibition Motion Factory, les ficelles du monde animé, a showcase of tactile animation technology and traditional craft method for the famed digital arts and modern music center La Gaîté Lyrique in Paris. His work Monster in the Closet — a PSA he directed for States United To Prevent Gun Violence with Grey NYC — sent a good message about safe gun storage with a powerful story. And Yves’ holiday spot for UK retailer John Lewis, The Bear and The Hare, took the festival circuit by storm when it debuted during Christmas 2014, and is still receiving applause from all sides of the industry to this day.

With a repertoire that runs the gamut, Yves makes evocative pieces that focus on the art of storytelling.