SPOTIFY GRAMMYS

by SAM MASON

Hornet's newly signed director Sam Mason teams up with ongoing Spotify client to create cross platform content honoring the Grammy's and Spotify's featured Best New Artists nominees.

Spawning from his own musical endeavors, Sam Mason (not traditionally a type designer) creates conceptual and inventive uses of type, footage, backgrounds, palette and transitions to create a modular content package. This enabled Spotify to utilize these elements through all channels including digital and experiential live events leading up to and surrounding the Grammys.