Intel and McGarryBowen enlisted the one-of-a-kind talents of Hornet director Andrew Myers to bring their spot Everything Matters to life. The result is a series of four main 30-second spots, plus print deliverables and dozens of additional digital assets, that Intel used across their channels to target customers in a few key industries like retail, manufacturing, and healthcare. The spots have an endearing, subtle humor. Each one complements its corresponding script with an expert balance between outright and subliminal. And the nuanced choreography between the actors and Andrew’s quirky sets adds a human quality to the live action that makes each scene feel inviting, relatable, and real. 



Andrew Myers is a NYC-based artist and filmmaker whose work often explores the processing and output of mass information in the digital era, looking to make controlled sense of a chaotic system of images. His sensibility is delicate, and often plays with juxtaposition and humor.

Growing up in a small town in Ontario, Canada and later obtaining a BFA at Ryerson University in Toronto, he moved to the United States in 2014 and has been working in studios on set building, animation, photography, and filmmaking ever since.

His work has been published in the New Yorker, Time, Le Monde, and Wired, among others, and he has worked for a wide range of clients including Google, IBM, Hermes, Puma, Verizon, and Airbnb. He can be found most days playing around with ideas in his Brooklyn studio.