Andy Baker and 72andSunny created this hilarious and irreverent film, "An Inconvenient Tooth," to promote a more humane and natural type of toothpaste from Hello Products. The film opens on Toothy, our tour guide through the murky and questionable world of industrial dental care. With sketchy practices and outdated ingredients, he opens our eyes to the dangers of what we put in our mouths, and exposes viewers to an altogether different kind of natural toothpaste. With colorful, upbeat animations and an easy-to-follow visual narrative that supports the alarm-bells script in a lighthearted way, Andy delivers a spot that's both fun and informative. 



Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s Fantasia to Sunday morning regulars like Tom & Jerry, he was immediately hooked. After studying Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.

Shortly after graduating, Andy formed multi-disciplinary studio This Is It Collective along with some friends and started taking on commercial work. Their first collaborative project Viceworld, an energetic title sequence for VICE UK, landed This Is It Collective on the map as up-and-coming animators and gave Andy the support he needed to develop his craft.

Since then, Andy has collaborated with multiple artists and illustrators to produce work for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas, Asics, Seamless, and MTN DEW. His character-driven work and 2D cel techniques—combined with his use of bold color, liquid transitions, and old school animation style—make Andy’s range of work completely contemporary while remaining undeniably classic.