MOUNTAIN DEW

by ANDY BAKER

Andy Baker teamed up with BBDO NY to create a monumental summer campaign for MTN DEW. Celebrating the entire U.S. of A., they developed an ambitious scope of work by creating 50 individual animated films for each state along with one cohesive national spot. In addition to the films, the "DEWnited States Collection" includes special bottle packaging illustrating the singular identity of each state. Gotta collect them all! 

ANDY BAKER

ANDY BAKER

Ever since he can remember, London native Andy Baker has been obsessed with animation. From over-the-top films like Disney’s Fantasia to Sunday morning regulars like Tom & Jerry, he was immediately hooked. After studying Fine Art in his formative years, Andy went on to pursue a degree in illustration and animation from Kingston University, tailoring his approach and finding his niche somewhere in between the two.

Shortly after graduating, Andy formed multi-disciplinary studio This Is It Collective along with some friends and started taking on commercial work. Their first collaborative project Viceworld, an energetic title sequence for VICE UK, landed This Is It Collective on the map as up-and-coming animators and gave Andy the support he needed to develop his craft.

Since then, Andy has collaborated with multiple artists and illustrators to produce work for clients such as Vans, Warner Brothers, Marmite, Ricard, Adidas, Asics, Seamless, and MTN DEW. His character-driven work and 2D cel techniques—combined with his use of bold color, liquid transitions, and old school animation style—make Andy’s range of work completely contemporary while remaining undeniably classic.