KROGER

by CÉSAR PELIZER

Kroger—the largest supermarket chain in the US—and DDB New York approached Hornet director César Pelizer to aid in the launch of a massive company rebrand. The goal was to solidify their branding and tell a more cohesive and inclusive story about their commitment to food that’s “Fresh for Everyone.” To do so, they needed to create a look and feel that wasn't just ownable and original, but also emblematic of the diversity of Kroger's millions of customers. The 100-plus unique character designs César and co. subsequently produced was nothing short of staggering, in terms of both scope and originality. The 30-second TV spot is contagiously fun. And the countless in-store, out-of-home, and social media assets showcase a sweeping ability to unify the Kroger brand with characters that are relatable, inviting, and fun.

CÉSAR PELIZER

CÉSAR PELIZER

César Pelizer is a London-based illustrator and animation director.
Growing up he had always been surrounded by comics, magazines, and cartoons, which piqued his interest in animation from an early age.

Set against colored backgrounds, his work is always pushing the boundaries of 3D and is often described as surrealist, bold, and colourful. Even when static, there's a real energy to his work.

With 10 years of experience working in the Design and Animation industry, César has worked with clients such as Google, Apple, Headspace, Youtube, TED, XBOX, and McDonalds. He has also won two Wooden Pencils at D&DA and a Webby Award under the "Weird" category.

César's short films have been screened in several festivals around the world including the London Short Film Festival, Clermont Film Fest, Pictoplasma in Berlin, and Encounters Film Festival in Bristol. See the full List of screenings below: 

Pictoplasma  / 2019 - Berlin, Germany
Fest / 2019 - Lisbon, Portugal
Pictoplasma NYC / 2018 - New York, USA
London International Animation Festival / 2018 - London, UK
Festival Motion Design / 2018 - Nevers, France
InShort Film Festival / 2018 - Lagos, Nigeria
Sweaty Eyeballs / 2018 - Baltimore, USA
Thessaloniki Animation Festival / 2018 - Thessaloniki, Greece
Marmaris International Short Film Festival / 2018 - Muğla, Turkey
International Kisakes Short Film Festival / 2018 - Instanbul, Turkey
Anim!Arte / 2018 - São Paulo, Brazil
Chania Cartoon & Animation Festival / 2018 - Chania, Greece
Pictoplasma /2018 - Berlin, Germany
Seeyousound /2018 - Torino, Italy
Clermont Film Fest /2017 - clermont-ferrand, france
London Short Film Festival /2016 - London, UK
Go Short International Short Film Festival /2016 - Nijmegen, Netherlands
Little Big Shots International Film Festival /2016 - Melbourne, Australia
Tromsø International Film Festival /2016 - Tromsø, Norway
Onedotzero + Now Gallery /2015 - London, UK
Perth International Arts Festival /2015 - Perth, Australia
Cinekid Festival /2015 - Amsterdam, Netherlands
Encounters Festival /2015 - Bristol, UK
Pictoplasma /2015 - Berlin, Germany
File Anima /2015 - São Paulo, Brazil
Pictoplasma /2013 - Berlin, Germany
Incredibly Short Film Festival (ISFF) /2013 - Sydney, Australia
Slanted Gallery / Yule Log 2.0 Project /2013 - New York, USA