Clim and designer/animator Nicolo Bianchino develop this design driven campaign and tool kit for Facebook's new "Major Life Events" tool.

Have you ever wanted to share a momentous occasion with your community, but did not have quite the right photo to accompany it? This was the driving force for Facebook to realize the Major Life Event (MLE) tool and why they came to Clim and Nicolo to establish a new visual language to help members engage with their friends and family on the platform. Provided with 40 different categories (30 MLEs plus 10 based on emotions like gratitude or grief) the guys directed a team of designers to create a series of emotionally charged and relatable GIFs, beautifully crafted and insightful imagery to help communicate the moments in your life that mean something.

See all GIFS here.


Director and designer Clim specializes in eye-catching, stylish motion graphics and is known best for his effortless and fluid animation style. The Barcelona native touts over seven years of in-depth industry experience. His bold and energetic work is represented in a diverse range of films for clients such as Target, UK retailer Pull & Bear, The Cystic Fibrosis Trust, and enterprise information management company Iron Mountain.

Clim's unique approach not only yields deceptively simple work, but showcases his ability to interpret any kind of script and infuse it with humor and flair.

2018 Platinum Muse Creative - Best TV Ad.
2018 Platinum Muse Creative - Best Film Budget below 3k
2018 Platinum Muse Creative - Best Personal Project
2018 Gold Muse Creative Award - Best Food and Beverage Ad
2017 Vimeo Staff pick
2017 Platinum Muse Creative Award
2017 Gold Muse Creative Award
2015 CSS Design Awards
2014 Young Guns
2014 YCN Professional Award