PHILIP MORRIS

by CLIM

“We must open our minds to new possibilities, because progress is built off the back of alternative solutions.” That’s the message behind this Philip Morris short. It’s also precisely what Clim achieves with his masterful wielding of type design. His type creations are at once simple and straightforward, and yet rousing, living, and breathing. Each word is animated in a way that offers pronounced meaning. The word “failure” crumbles into a heap; “time” becomes a pendulum clock with the “t” and “e” turning into swing weights; “global” swells into a spherical planet symbolizing Earth.

And it’s this intentionality of craft that makes Clim’s type designs and Philip Morris’ message swim with new, creative possibilities.

CLIM

Director and designer Clim specializes in eye-catching, stylish motion graphics and is known best for his effortless and fluid animation style. The Barcelona native touts over seven years of in depth industry experience; his bold and energetic work including diverse films for clients such as Target, UK retailer Pull & Bear, The Cystic Fibrosis Trust and records management mogul Iron Mountain.

Clim's unique approach not only yields deceptively simple work, but showcases his ability to interpret any kind of script with humor and flair.

Recognition:
2018 Platinum Muse Creative - Best TV Ad.
2018 Platinum Muse Creative - Best Film Budget below 3k
2018 Platinum Muse Creative - Best Personal Project
2018 Gold Muse Creative Award - Best Food and Beverage Ad
2017 Vimeo Staff pick
2017 Platinum Muse Creative Award
2017 Gold Muse Creative Award
2015 CSS Design Awards
2014 Young Guns
2014 YCN Professional Award