Kyle Bean and Goodby Silverstein & Partners teamed up on these spots to tap into the iconic "Got Milk?" tradition. In this charming campaign entitled 'Love Stories,' we are told the simple and humorous tale of a glass of milk who casually explores her free-spirited approach to dating different dudes, er, foods. Different foods. The concept was premised upon the idea that milk goes well with all types of food, not just the cakes and cookies we generally associate it with.



Kyle Bean is a UK illustrator, director, and set designer. He creates playful, concept-driven imagery for a variety of editorial and commercial projects as well as installations for fashion brands and events. Kyle’s work is usually characterized by a whimsical and meticulous reappropriation of everyday materials and handcrafted techniques which often straddle the boundaries between illustration, sculpture, and animation. Kyle particularly enjoys problem solving and developing witty, yet completely coherent, solutions to project briefs.

Kyle’s work, be it for Google or Verizon, Kinfolk or the Financial Times, is tactile and constructed by Kyle himself or in collaboration with a team. “We’re so used to seeing things that are created entirely within in a computer,” he says, “My finished work can be quite polished and graphic, but I like that in the creation of something tangible you see the imperfections, how elements are combined, how materials are used. It creates an inherent humor, a story, that we can all relate to.”