SELFRIDGES

by KYLE BEAN

A series of 5 window displays for department store Selfridges. Each "Wonder Window" installment was  inspired by the law of conservation of mass: ‘Matter cannot be created or destroyed, only transformed’. 

KYLE BEAN

KYLE BEAN

Kyle Bean is a UK illustrator, director and set designer. He creates playful, concept-driven imagery for a variety of editorial and commercial projects as well as installations for fashion brands and events. Kyle’s work is usually characterized by a whimsical and meticulous reappropriation of everyday materials and handcrafted techniques which often straddle the boundaries between illustration, sculpture and animation. Kyle particularly enjoys problem solving and developing appropriate and witty solutions to project briefs.

Kyle’s work, be it for Google or Verizon, Kinfolk or the Financial Times, is tactile; constructed by Kyle himself or in collaboration with a team. “We’re so used to seeing things that are created entirely within in a computer,” he says, “My finished work can be quite polished and graphic, but I like that in the creation of something tangible you see the imperfections, how elements are combined, how materials are used. It creates an inherent humor, a story, that we can all relate to.”