“We wanted to work with turtles,” says Lernert, one-half of the Dutch directorial duo Lernert & Sander, “as they’re the epitome of slow. The brief from Sony was to capture the quality of the Action Cam’s slow-motion. The camera is so simple to use that it could even be used by a turtle, which is how the concept came about.”

The resulting 60-second digital spot, the pair’s first for Sony and second with Morihiro Harano of Mori Inc., sees five turtles jockeying a range of dogs – from Afghan Hound to Basset – across a finish line. “The everyday life of a turtle is shockingly boring,” says Sander, “especially if you were to film it. The dogs add action, but the capability of the camera retains the turtle’s slowed perspective. It’s able to capture the glorious slow motion of the dogs’ bouncing hair as they race down the track, as well as the glorious photo finish.”

No turtles or dogs were harmed in the making of this film. All animals were professionally supervised on set by American Humane Association ( and the turtles on the dogs’ backs are custom designed robotic puppets.




Based in Amsterdam, Lernert & Sander are known for their wry, frank approach to image making, often using fashion and design to subvert everyday objects and situations. They have produced both still and motion work for a number of international clients, including COS, Brioni, Gilette, Verizon and Campari.

Having begun separately as an individual director and art director, the pair decided that it would be more fun working together and began collaborating on art projects in 2007. Since their first video, Chocolate Bunny, was released later that same year, they've been busy creating commercial works, high-concept art films and installations that encapsulate contemporary art, filmmaking and simple but stunning art direction.

Milano Design Award 2016 Salone del Mobile – Boring Collection
Andy Award Gold 2016, NYC – Campari 
ASVOFF 2015 – Foot Models / 3.1 Phillip Lim
YCN Professional Awards 2015 – The Sound of Cos
British Arrows 2015 – The Sound of Cos
ASVOFF 2014 – The Sound of COS
MadridFFF 2014 – The Sound of COS
Clio Award 2014 – Needle & Thread
Red Dot Award 2013 – Website Viktor & Rolf
ASVOFF 2012 – Needle & Thread
ASVOFF 2011 – Fantastic Spins
Dutch Design Award 2011 – Elektrotechnique

Selected exhibitions
2014 Still/Life, 3 Shadows Art Centre, Beijing (CH)
2013 Design in Boijmans van Beuningen, Rotterdam (NL)
2013 Colette, Paris (FR)
2013 Still/Life, MAMM, Moscow (RU)
2013 Unilever, Cannes (FR)
2012 Let your hair down, Boijmans van Beuningen, Rotterdam (NL)
2012 Salone Milan, Brioni House, Milan (IT)
2011 Still/Life – Foam, Amsterdam (NL)
2011 Tweede Kamer, Den Haag (NL)
2010 Graphic Design Museum, Breda (NL)
2009 Palais Paradiso, Amsterdam (NL)