AMAZON PRIME DAY 2019

by PETER SLUSZKA

For the 4th year in a row, Amazon chose Hornet Director Peter Sluszka as the creative architect behind their biggest day of the year. Working directly together from concept to execution, Amazon and Hornet explored over 30 potential concepts before eventually landing upon an idea centered around a “Two-Day Parade of Epic Deals.” The parade that was ultimately created is a fun, public procession of Amazon’s product diversity laid out in colorful and meticulous stop motion.

PETER SLUSZKA

PETER SLUSZKA

Peter Sluszka, winner of various awards and accolades, may be the most calm and patient director in the business. With strong roots in stop motion, it’s easy to understand why. It also helps that he's gleaned a thing or two from his time working alongside the legendary Michel Gondry.

Peter is a skilled mixed-media director, but above all, he is a clever designer and a fabrication whiz. It's not uncommon to find him fully immersed in a project and getting his hands dirty with set design, fabrication, or even animation.

Having directed original content  animation, commercial productions, music videos, television series and feature films, Peter's portfolio is brimming with live action, CG and stop-motion feats. He’s manipulated everything from traditional foam latex puppets to meat, origami, snow, yarn and (literally) tons of clay.