MCDONALD'S

by YVES GELEYN

Created alongside Leo Burnett London, this 60-second spot, "Always Working", follows a group of miniature men and women on a journey through the idyllic British countryside as they improve the Happy Meal’s contents. Employing intricate stop motion and an imaginative mix of scales and proportions, Hornet director Yves Geleyn has delivered a spot that's not only fun to watch, but also entirely indicative of the McDonald's brand ideal—which is one of constant improvement, keeping up with the needs of their consumers, and Always Working.