AMAZON PRIME DAY 2019

by PETER SLUSZKA

For the 4th year in a row, Amazon chose Hornet Director Peter Sluszka as the creative architect behind their biggest day of the year. Working directly together from concept to execution, Amazon and Hornet explored over 30 potential concepts before eventually landing upon an idea centered around a “Two-Day Parade of Epic Deals.” The parade that was ultimately created is a fun, public procession of Amazon’s product diversity laid out in colorful and meticulous stop motion.