FACEBOOK MAJOR LIFE EVENTS

by CLIM

Hornet director Clim and designer/animator Nicolo Bianchino develop this design driven campaign and tool kit for Facebook's new "Major Life Events" tool. Have you ever wanted to share a momentous occasion with your community, but did not have quite the right photo to accompany it? This was the driving force for Facebook to realize the MLE tool and why they came to Clim and Nicolo to establish a new visual language to help members engage with their friends and family on the platform. Provided with 40 different categories (30 MLEs plus 10 based on emotions like gratitude or grief) the guys directed a team of designers to create a series of emotionally charged and relatable GIFs, beautifully crafted and insightful imagery to help communicate the moments in your life that mean something.

See all GIFS here.