FEEL GOOD BAKERY

by CÉSAR PELIZER

The Feel Good Bakery is a UK-based enterprise that's turned their restaurant operation into a vessel for social good. Hornet director César Pelizer was brought in to bring their charitable message to light. The message, that every purchased sandwich helps a local person find a job as well as help feed an impoverished child, is a worthy one—a "feel good" one. So it made sense that the spot should achieve a happy tone. Luckily, César—with his traditionally buoyant, expressive, and quirky caricatures—is a master of creating happy tones. This spot features a fun-loving cast of anthropomorphized sandwich ingredients that gather 'round for a good cause.