FROOTI

by YVES GELEYN

Yves Geleyn and Sagmeister & Walsh teamed up for the second time to bring Frooti’s miniature stop motion world back to life. Supporting the the colorful visuals is a nuanced story that, in 5 short films, is able to weave together themes of star-power, sibling rivalry, and allusions to the timeless tale, Gulliver’s Travels. Starring Bollywood mega-stars Alia Bhatt and Varun Dhawan, the films tap into their fun and fractious on-stage chemistry as they playfully try to one up each other from film to film in a series of mini-battles against their mini-me’s. The summer rollout of the campaign aligned with some of India’s biggest traditions, which created an interactive and ongoing cinematic appeal for an engaged audience eagerly awaiting the final conclusion.