FROOTI

by YVES GELEYN

Hornet director Yves Geleyn teamed up with Jessica Walsh of Sagmeister & Walsh to create the campaign "Love Story" for India-based soft drink company, Frooti. This was Hornet's second time working with Frooti and global superstar Alia Bhatt, so there was already a core understanding of the visual language. And it was an exciting challenge to start with an already-established identity and still push the creative toward something fresh and new for the Frooti audience. The key for Yves was to infuse a simple sweetness that bordered on absurdity in the look and story while finding a clever way to incorporate their brand ambassador Alia.