FROOTI

by YVES GELEYN

Hornet director Yves Geleyn  teamed up with Jessica Walsh of Sagmeister & Walsh to create the campaign "Love Story" for India based Frooti. It was an exciting challenge to start with the already established identity of the brand and still push the creative towards something fresh and new for the Frooti audience. This was Hornet's second campaign with Frooti and global superstar Alia Bhatt so there was already a core understanding of the visual language. Still, it was key for Geleyn to infuse a simple sweetness that bordered on absurdity in the look and story while finding a clever way to incorporate Alia, their brand ambassador.