HELLO

by ANDY BAKER

Andy Baker and 72andSunny created this hilarious and irreverent film, "An Inconvenient Tooth," to promote a more humane and natural type of toothpaste from Hello Products. The film opens on Toothy, our tour guide through the murky and questionable world of industrial dental care. With sketchy practices and outdated ingredients, he opens our eyes to the dangers of what we put in our mouths, and exposes viewers to an altogether different kind of natural toothpaste. With colorful, upbeat animations and an easy-to-follow visual narrative that supports the alarm-bells script in a lighthearted way, Andy delivers a spot that's both fun and informative.