LAND O'LAKES

by KYLE BEAN

Kyle Bean directed this TVC campaign for Land O'Lakes to highlight the natural ingredients that go into their spreadable butter. The concept that Kyle developed with the Martin Agency was a simple one: to show a literal farm-to-table scene dinner while using the always-present butter tub as the trigger device. He worked with a team of expert crafts people to create the charming table-sized farmscape, which comes to life through the magic of stop motion animation. Drawing parallels with the spreadable nature of the butter itself, the farm pieces glide smoothly over the tabletop and come together like a jigsaw puzzle.