LUSH COSMETICS

by YUKAI DU

In collaboration with the design team at Lush Cosmetics, Yukai Du created a set of illustrations and an animated video to promote Lush Cosmetics' Christmas 2017 collection. The aim of the collection was to introduce the Lush "Naked" line, of which 80% of its products had no packaging in order to cut down on wasteful plastics and labels. Yukai's illustrations were displayed in-store and on shopping bags, in an animated loop format, and with the 1:42 minute explainer video. The final body of work—which was vintage Yukai—is eye-catching, beautiful, and effective.