MCDONALD'S 'HAPPY'

by PETER SLUSZKA

For over a decade, Hornet has worked with Leo Burnett London and McDonald’s to create UK and Ireland Happy Meal campaigns. Director Peter Sluszka, himself, has been at the helm of over 100 films within this time frame. Along the way, he collaborated with client and agency to develop the CG character known as "Happy"—an anthropomorphized representation of the Happy Meal box itself. Film to film, "Happy" interacts with a range of characters with their own intellectual properties—from Angry Birds to the Smurfs—in order to promote the McDonald's brand and Happy Meal product in conjunction with whatever blockbuster films or promotional events were trending at the time. All in all, the "Happy" campaigns are always fun, full of surprises, and effective for audiences young and young at heart.