MOUNTAIN DEW

by ANDY BAKER

Andy Baker teamed up with BBDO NY to create a monumental summer campaign for Mtn Dew. Celebrating the entire U.S. of A., they developed an ambitious scope of work by creating 50 individual animated films for each state along with one cohesive national spot. 

Spreading the love across America, the animated films highlight the many iconic landmarks and symbols we all know and love (or will soon learn) that make each state it's own unique and cherished place. California has its surfboards and redwood trees, New York takes us over the Brooklyn Bridge, Tennessee has its music, and Pennsylvania has Ben Franklin and his trusty kite (to name a few). 

In addition to the films, “DEWnited States Collection” includes special bottle packaging illustrating the singular identity of each state. Gotta collect them all! Road Trip!