MOUNTAIN DEW TOUR

by ANDY BAKER

Dew Tour approached Andy Baker to create an animated promo package for their Summer 2019 Long Beach event. Included was a 60-second teaser, another 60-second film for co-sponsors Boost Mobile, a 3D course preview, and a series of additional broadcast bumpers. On the surface, the films appear effortlessly cool. Bubbling below, there are myriad marketing metaphors expertly delivered: a wildflower with a Midas-like touch of color symbolizing how the Dew Tour brings life to Long Beach, a Boost Mobile Switch suggesting things get better when you switch to Boost, a series of waving flags alluding to the Olympic Qualifying stature of Dew Tour, and more. Combined with the illustrative talents of wildflower artist Cooper, it’s a body of work that’s as easy on the eye as it is undeniably effective.