SALESFORCE

by YVES GELEYN

Dreamforce is the annual conference held by software giants Salesforce that gathers together a huge community of their customers, partners, employees, and key stakeholders. In 2018, there were 170,000 registered attendees and 400 partner companies. With such a large-scale turnout, one of Salesforce's challenges each year is to create visual content that unifies and excites the Dreamforce audience. For the last three years, they've turned to Hornet director Yves Geleyn to make it happen. With the Dreamforce 2019 edition, Yves worked alongside Zebra NYC and illustrator Paul Rogers Studio to create the opening keynote film, as well as a handful of other animations. In this year’s film, an eclectic cast of characters comes from far and wide, by any and all means necessary, to attend the Dreamforce 2019 event. The animations are fun, upbeat, and totally supportive of Salesforce’s mission and motto of “Blaze Your Trail.”