UNIVERSITY OF PHOENIX

by DAN & JASON

Dan & Jason teamed up with 180LA to produce this campaign for the University of Phoenix. The story follows a struggling single mother who finds herself at a crossroads as the human labor force at her factory is rendered obsolete by automated machinery. Without a job and floundering to see a clear path forward, she enrolls in an online course at the University of Phoenix where she's given the skills and toolsets to compete in the tech-driven job market. Using a thematic thread of Rosie the Riveter's famous "We Can Do It!" mantra and executed with beautiful, refined CG, the 60-second spot has a heartwarming quality that connects with viewers in a sweet, sensitive, emotional way.